Managing Media Companies: Harnessing Creative Value Annet Aris

ISBN: 9780470015636

Published: August 1st 2005

Paperback

427 pages


Description

Managing Media Companies: Harnessing Creative Value  by  Annet Aris

Managing Media Companies: Harnessing Creative Value by Annet Aris
August 1st 2005 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 427 pages | ISBN: 9780470015636 | 8.44 Mb

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused onMoreThe authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead.

It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .



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