Likeable Business: Why Todays Consumers Demand More and How Leaders Can Deliver Dave Kerpen

ISBN: 9780071800471

Published:

Paperback

220 pages


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Likeable Business: Why Todays Consumers Demand More and How Leaders Can Deliver  by  Dave Kerpen

Likeable Business: Why Todays Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
| Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 220 pages | ISBN: 9780071800471 | 7.17 Mb

Dave Kerpens follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies small- and mid-sized companies can use to leverageMoreDave Kerpens follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth.

Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.



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