Marketing Moderninty: Italian Advertising from Fascism to Postmodernity Adam Arvidsson

ISBN: 9780415270441

Published: April 11th 2003

Hardcover

182 pages


Description

Marketing Moderninty: Italian Advertising from Fascism to Postmodernity  by  Adam Arvidsson

Marketing Moderninty: Italian Advertising from Fascism to Postmodernity by Adam Arvidsson
April 11th 2003 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 182 pages | ISBN: 9780415270441 | 3.67 Mb

In Marketing Modernity, Adam Arvidsson traces the development of Italys postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in theMoreIn Marketing Modernity, Adam Arvidsson traces the development of Italys postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War.

He then goes on to discuss how that vision was further elaborated by advertisings interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Marketing Moderninty: Italian Advertising from Fascism to Postmodernity":


klataplecybarki.pl

©2014-2015 | DMCA | Contact us