The DNA of Marketing Ira S. Kalb

ISBN: 9780974876535

Published: June 1st 2005


398 pages


The DNA of Marketing  by  Ira S. Kalb

The DNA of Marketing by Ira S. Kalb
June 1st 2005 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 398 pages | ISBN: 9780974876535 | 7.12 Mb

Business people at every level will benefit from this scientific approach to the basics of marketing. Information on the seven fundamental building blocks of marketing, such as product price, the distribution network, and product promotion, are provided along with a guide to effective marketing systems and structures, including details on the trademarked Universal Web Structure, Lock and Key Branding System, and Distribution Structure Model.

Important but often overlooked marketing fundamentals, such as corporate image, corporate positioning, and marketing information systems are also discussed.

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