How to Assess Your Advertising and Promotion: Guide to Self Audit the Advertising and Promotion in a Small Business Meir Liraz

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Published: October 15th 2013

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How to Assess Your Advertising and Promotion: Guide to Self Audit the Advertising and Promotion in a Small Business  by  Meir Liraz

How to Assess Your Advertising and Promotion: Guide to Self Audit the Advertising and Promotion in a Small Business by Meir Liraz
October 15th 2013 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | | ISBN: | 10.77 Mb

Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the managers specific area of expertise, such as marketing,MoreSmall businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the managers specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the business owner from recognizing problems that may arise in other parts of the business.This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your Advertising and Promotion.

This guide was designed with small businesses in mind and addresses their unique problems and opportunities.My name is Meir Liraz and Im the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience.

In my 31 years as a business coach and consultant to businesses, Ive seen practically dozens of business owners fail and go under -- not because they werent talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.



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